IT'S time for a community cinema in Dunfermline as complacent Odeon bosses ignore the readers who've backed our Press, Take, Action! campaign.

Despite more than 1,000 people signing our online petition calling on the screen giant to cut film ticket prices in the town, Odeon couldn't care less.

Dunfermline and West Fife MP Douglas Chapman has also sent two letters to Odeon's managing director to no avail.

He believes the attention should now shift to get a community cinema up and running.

He said: "I have been very disappointed with the response from Odeon in London. While in both responses they reiterate their pricing structure, which does include discounts, the fact still remains that their Dunfermline cinema appears to be the most expensive in Scotland.

“Given the Dunfermline and West Fife public do love going to the movies, perhaps it's time to put more weight behind a community-run cinema.

"I know this was part of the plan to reinvigorate our town centre and a small team of enthusiasts are working on this but this Odeon situation will perhaps concentrate minds.

"Community cinema is a popular concept and there is help available to provide professional assistance and such things as technical advice.

“Odeon Dunfermline, for example, have had over 40,000 visits from their Limitless card members alone in the past year. When you add in those families who just turn up to pay at the door, buy popcorn, ice cream and drinks then that’s quite a considerable local 'love film' market that a low-cost community cinema could tap into.

"So, if there are any Dunfermline and West Fife film fans out there who would like to explore the community cinema idea further then please do get in touch.

"It seems that there is already a good base of people working on it and a few more enthusiasts might help us give the Odeon a run for their money – which sounds like quite a good film title!"

As part of our campaign, a Press investigation revealed that Odeon's Dunfermline cinema at Fife Leisure Park was the most expensive in Scotland.

Support for our fight has been overwhelming with actors, families and politicians all joining us in demanding that Odeon slash prices and stop ripping off West Fifers.

Dunfermline MSP Shirley-Anne Somerville commented: "It’s simply unacceptable that Odeon seem to think they can fob off Dunfermline customers like this.

“With over 1,000 signatures on the Press petition so far, the strength of public feeling on this is more than evident.

“They are failing to give any sort of substantive response to the concerns raised by local cinema-goers and elected representatives.

“If they are not prepared to show that they take their customers' concerns seriously, they shouldn’t be surprised if they see customers voting with their feet and going to the cinema elsewhere.

“It’s high time that they listen to sense, and bring in fair pricing in Dunfermline."