A DALGETY BAY firm is toasting national recognition after ringing up a place in the final of a national awards ceremony.

What The Fork is up for the title of Food and Drink Company of the Year in the 2021 Business Insider Made In Scotland Awards.

The nomination comes after the company made significant progress in 2020 in helping local businesses operate sustainably throughout the pandemic.

Established in 2018, the family-run business was formed after a conversation with a fish and chip shop owner about how businesses were having to pay high commission and becoming dependent on big companies which ate into profits.

What the Fork, which is based at the Donibristle Industrial Estate, says it offers a “viable alternative” to the traditional food-ordering giants which is saving firms both thousands of pounds and reconnecting them to their customers.

Through a low-commission and capped-cost business model, it aims to redefine and revolutionise the food and drink industry and has already changed operations for business across West Fife and further afield.

Director Steven Coutts was delighted with the award nomination. “I am exceptionally proud of what our team at What The Fork have achieved so far, which is encapsulated in our nomination for this award,” he said.

“We firmly believe in our roadmap and both our industry-leading technology and individual innovation within our team. We’re only just getting started on our mission to redefine and revolutionise the food and drink industry.”

Business development and communications specialist Blair Jones said their efforts to help businesses had blossomed during the coronavirus pandemic.

“What The Fork has been fortunate in the sense that things are moving online but we very much believe it is an acceleration of what was to come anyway,” he said. “This online ordering is more convenient for people.

“Normally, people can find you on a central platform. We make customised apps for each restaurant, takeaway or bar and they have control over that.

“We are very much about supporting these businesses. We try and reward the fact you are doing well with your business and you should be able to see the profits.”

The What The Fork team will find out if they have been successful at the awards on June 10 when the ‘virtual’ ceremony, hosted by comedian Fred MacAulay, will take place.