AN INVERKEITHING-based golf business is driving forward after sealing a deal to improve its booking systems.

Swedish-based golf software company Sweetspot has secured the milestone contract win with the Fife Golf Studio which is set to to revolutionise its booking platform, enabling reservations via web, app and through drop-ins.

The move is part of the next chapter of growth and expansion for the indoor facility which incorporates award-winning ‘Golfzon’ technology.

A new dynamic pricing tool will be based on supply and demand economics and aims to help golf courses and simulator facilities maximise profits by setting the right price at the right tee time for the right golfer.

This would see primetime weekend tee slots, for instance, commanding a higher fee than off-peak twilight golf.

Michael Annandale, Director at Fife Golf Studio, said: “Sweetspot’s booking system is a vast improvement on what we’re already using and brings a more positive customer journey when booking in.

“In addition, it’s innovative revenue management system provides data-driven customer analytics and can help drive business in the quieter hours.”

The golf simulator facility offers 239 playable courses with real time ball flight and a hydraulic swing plate that moves in line with digitally mapped course contours. Unlike other simulators, players are required to “putt out” just like in the real game which provides a more immersive, true-to-life experience.

Henrik Ahlin, CEO of Sweetspot, was delighted to help facilitate the studio's ambitious growth plans.

“Our mission is to help equip golf courses and training facilities against the problems of the future – this may include attracting new, younger members and digitising analogue booking platforms," he said.

"We believe our unique blend of data-driven revenue management, automation and optimisation can combat this.

“We have seen huge interest from UK golf facilities already and this first contract in Scotland – the home of golf – is a landmark win for us.”