A NEW marketing campaign has been launched to help UK tourists fall in love with Fife this autumn and winter.

VisitScotland, in partnership with Welcome to Fife is using social media to inspire visitors to take a short break to the region with their 'Falling for Fife' campaign. 

Aimed at visitors living in Scotland and north England, the activity hopes to show holidaymakers, and specifically retirees, why the region is the perfect place for a getaway. 

Caroline Warburton VisitScotland Destination Development Director, said: “Fife is ideally placed to offer that coastal and city experience to visitors. The area has a diverse and vibrant year-round offering, and this new campaign aims to inspire visitors to stay, explore and experience it for themselves.  

“Partnership working is at the heart of what we do, and following a challenging period for the industry, we need to keep building on that momentum and showing visitors is a must-see destination whatever the season. Tourism is an important part of the local economy, creating jobs and sustaining communities”. 

Famed for its breathtaking scenery and rich history, the campaign urges visitors to have the ultimate coast and city experience in Fife.

It highlights landmarks such as Aberdour Castle, Abbot House, Dunfermline Abbey, Forth Bridge and Culross, as well as the Fife Coastal Path, the 117-mile route linking the Forth and Tay estuaries.

Hilary Roberts, lead officer for Tourism at Fife Council added: "Partnership working with VisitScotland is vital for Welcome to Fife to continue to build awareness of the area as a first-class visitor destination.

"This new campaign showcases Fife as a perfect location for a break at any time of year, highlighting just some of our picture-perfect towns, villages and attractions. 

"Tourism is a vital sector to the Fife economy, and marketing activity such as this, along with our own recently launched 'The Kingdom. Where It All Begins' campaign are key elements of our strategy to build on the value of tourism in Fife, and to support local businesses and communities to thrive."