Secondary school pupils across Fife will compete against other schools to win prizes and address the litter emergency.

As part of a wider partnership with Keep Scotland Beautiful and behaviour change app LitterLotto, Fife Council has launched the LitterLotto League competition with schools to encourage pupils to bin their waste.

Fife Council is working alongside Aberdeen, Glasgow, and South Ayrshire as one of four councils launching the pilot over the next 12 months.

Barry Fisher, chief executive at Keep Scotland Beautiful, said: “We’re so excited to be launching this new initiative as we work to address Scotland’s litter emergency.

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“Through our wide variety of educational activities – as well as our Litter League as part of #SpringCleanScotland 2024 – we know just how passionate young people are about tackling litter and this fantastic campaign offers some wonderful prizes to those who come out on top.

Dunfermline Press:

“Our partnership with LitterLotto has had a great impact so far and I’m delighted we’re expanding this partnership and collaborating with these four councils to further incentivise young people to look after our environment.”

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David Landsberg, founder and CEO of Peasy and LitterLotto, commented: “If you had told me when we launched LitterLotto that in just 18 months we’d have given away hundreds of thousands of pounds in prizes and seen over 12 million pieces of litter binned through our app, I would have been blown away.

“It’s thanks to our fantastic partners like Keep Scotland Beautiful, partnering councils and the great work of their communities that we’re achieving such impressive results.”

Each high school will receive a unique code so that any pupil who downloads the app and puts litter in the bin will accumulate points for their school.

From Monday, April 1, anyone in Fife will be able to download the LitterLotto app to their smartphone or device and do their part in binning litter and winning prizes.

Councillor Jan Wincott, Fife Council's spokesperson for Environment and Climate Change, added: “Litter ruins our environment and is an eyesore to locals and visitors. We know that there are some litter hotspots around schools and nearby food outlets so this behaviour change app is a great way for us to give that gentle nudge and try and combat the persistent issue in a fun new way.

I look forward to seeing which schools lead the way in becoming Fife binfluencers!"